Polestar chooses central Gothenburg for future global HQ

Polestar has chosen to locate its future global headquarters and design centre at Frihamnen in the heart of Gothenburg. The new site will give Polestar the possibility to gather the majority of its employees in one place, and at the same time create an attractive workplace in a central part of the city with good transport connectivity.  

The company has grown significantly in recent years and the long-term goal is to double the number of employees in Gothenburg. The new site in the city is therefore an important part of Polestar’s long-term global expansion, which also includes the launch of new models in the coming years. 

“Just like Polestar, Gothenburg has a clear focus and a leading international role within the future automotive industry, where the focus is on more sustainable, electrified and connected vehicles. We look forward to developing a modern and attractive workplace in the city centre,” says Thomas Ingenlath, CEO at Polestar.

Polestar and the City of Gothenburg have signed a Letter of Intent, and the City of Gothenburg has allocated land to the company for a new building with a floor area of 80,000 sqm. Polestar plans to be a long-term tenant of the future property owner who will develop and lease the premise to Polestar. 

“We could hardly wish for a better 400-year anniversary present for our industrial city. Polestar is an important company for Sweden, and it will create many new jobs in central Gothenburg. In a single swoop, the inner city will expand, and it will accelerate the city’s development,” says Jonas Attenius, Mayor of Gothenburg.

Joining forces for the green transition

Both the City of Gothenburg and Polestar are progressive in driving the green transition – which besides emission-free transport, also demands carbon neutrality throughout the entire value chain. To succeed requires even more collaboration between industry, academia and the public sector. To work together on new innovative solutions is beneficial, both in terms of developing capabilities in Gothenburg and for quickening the speed at which emissions can be reduced.   

“We are delighted by this decision. That Polestar chooses to expand in Gothenburg is extremely positive for the region. It further strengthens the whole mobility cluster, and is proof of Gothenburg’s leading position within future mobility and the whole green transition,” says Patrik Andersson, CEO at Business Region Göteborg.    

The supply of skills and talent is important for Polestar and other actors in the tech and mobility sectors in Gothenburg. The region has a very strong talent pool, compared to other places, but the need for these types of skills and expertise has increased rapidly - in step with the transition taking place. A new centrally located headquarter is an important part of strengthening attractiveness – and it will help attract even more talent to the company and Gothenburg.      

Polestar and the City of Gothenburg will work together to develop and design the premises. The future building or buildings will create a gateway to Frihamnen, an old industrial area where a new neighbourhood is taking shape. The future site is located just across the bridge from Gothenburg’s central station and in close proximity to the mobility and technology cluster at Lindholmen Science Park. 

Polestar is also welcomed into Gothenburg Green City Zone, a collaborative initiative and a zone in the city for testing and developing new technology for both vehicles and infrastructure, with the aim of achieving emission-free transport by 2030.  

“That a carmaker chooses to open a new global headquarter in the city centre, and take an active role in the city’s development says a lot about where the industry is heading. Something big is happening,” says Patrik Andersson. 

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