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Invest in Gothenburg
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About us

Business Region Göteborg AB (BRG) is the economic development agency and investment promotion agency of Gothenburg. Our mission is to contribute to high employment, investments, and a diversified business sector with a focus on long-term sustainable development in the Gothenburg region.

We are here for those who want to start, develop, or establish a business in the Gothenburg region. As experts in Gothenburg's business landscape, we offer training, contacts, networks, and business advisors to assist you in all aspects of your business journey.

Meet our experts

Our experts can guide you in Gothenburg’s key sectors, including tech, mobility, life science, urban development, logistics, green transition and space.

Investment and establishment services

We support you throughout the investment and establishment process, helping you navigate opportunities and make informed decisions.

Contact us today

Our operational goals

Business Region Göteborg has three operational goals, all of which are success factors for strong and sustainable business development in the Gothenburg region. These goals are based on various political instruments, regional directives, the company's governing documents, and conditions in our external environment. The three goals are closely linked and often interdependent.

More successful companies

A strong business sector creates employment, increases the tax base, and builds the foundation for our welfare society. Supporting entrepreneurship in the region in various ways is therefore central to the entire operation of Business Region Göteborg.

Sustainable transition

Innovation collaboration and strategic partnership initiatives should clearly relate to the business development and sustainable transitions of the Gothenburg region, which require scaling and system-level implementation. This goal is tied to initiatives and activities where we act as process leaders, project managers, and/or have a coordinating or enabling role.

Positioning Gothenburg

Positioning Gothenburg involves creating demand for the Gothenburg region as an attractive business destination. We market the region and highlight opportunities for investment, establishment, collaboration, and careers. We want businesses and talent in the region to be proud ambassadors of the brand.

Patrik Andersson CEO

"Gothenburg is not just a city; it's a thriving ecosystem of innovation and sustainability. Our commitment to fostering collaboration and driving green transitions makes Gothenburg the ideal place for businesses to grow and succeed. I welcome you to join us in shaping the future."

Patrik Andersson, CEO Business Region Göteborg

Our four areas of operation

We achieve our operational goals through work in four areas of operation and support functions. Continuous monitoring is conducted using several indicators to ensure we achieve the desired impact.

Entrepreneurship and Business Development

We work to create sustainable growth for new entrepreneurs as well as small and medium-sized enterprises. Occasionally, we undertake targeted initiatives, such as in 2022, to promote the growth of start-ups and scale-ups. We bring together actors who stimulate and facilitate the process for entrepreneurs to start and develop businesses.

Establishment and Investment

We focus on attracting strategic sustainable establishments and investments to the Gothenburg region. We provide broad regional market intelligence to offer an updated and clear picture of the business climate. We coordinate the City of Gothenburg's efforts to improve the business environment and offer businesses assistance in municipal processes.

Collaboration and Innovation

We initiate and develop collaborations that contribute to sustainable development in all its dimensions and drive towards the Agenda 2030 goals. We connect people from businesses, academia, and the public sector in networks and initiate collaborations that lead to commercially viable innovations.

Communication and Marketing

We contribute to increased knowledge and build local pride, broader engagement, and international curiosity. We market Business Region Göteborg's offerings and the Gothenburg region from a business development perspective – locally, regionally, nationally, and internationally.

View over Hisingen and Karlatornet by night

Brand communication guidelines

In collaboration with businesses and partner organizations, we have created a messaging platform for the international marketing of Gothenburg. These messages are available to anyone looking to enhance their profile, attract talent, or strengthen relationships by linking Gothenburg to their offerings. The messages can be freely used and adapted to individual graphic profiles.

Gothenburg's strengths lie in sustainability, collaboration, and innovation. These elements form the foundation of our marketing efforts, highlighting the region's advantages and creating a strong appeal to our audience.

More about our Brand communication guidelines

Move to West Sweden

On our site you will find a wealth of information to help you understand the attractiveness of this region and a lot of practical advice on the actual move here. We also offer a host of tools, events and services to help you along the way. 

Move to Gothenburg

Visit Gothenburg

A friendly city on the west coast of Sweden, home to a vibrant cultural scene, world-class restaurants, sustainable living and picturesque archipelago islands.

Visit Gothenburg

Meet in Gothenburg

You will experience meeting innovations and tailor-made solutions of the highest quality. Our city is the world’s most sustainable destination and the friendliest metropolis in Sweden. 

Meet in Gothenburg

International Talents

A meeting place for international talents. It is designed to offer activities, services and guidance for an easy integration into Swedish society. All in one place. 

International House Gothenburg

International student or researcher

As a new student or researcher in Gothenburg you are welcome to take advantage of our many unique events and tailor-made activities. Meet new people, network and get in contact with the industry while you discover what the city has to offer.

Unimeet Gothenburg

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