Book Launch & Communications Event: Storytelling for Brands with Kris Granger
The event begins on The event ends on
This isn't just a book about marketing. It's a work born from Kris's unique journey: an international in Gothenburg, who turned to writing as a way to process his life and ended up discovering how stories could move thousands online. Those experiments, blended with years of teaching and professional practice, evolved into a course, and now the book - Storytelling for Brands .
Released in July 2025, the book explores:
- Content strategy and planning structures
- Literary-based storytelling and character development
- Five core story models for modern branding
- The biological impact of storytelling on the human body (dopamine, oxytocin, cortisol)
- How marketers can use these tools responsibly to inspire, not manipulate
At this launch event, Kris will be in conversation with Himadri Mohan, technologist and learning innovator, unpacking how storytelling can transform modern branding and what it means for those pursuing careers in communications.
You'll walk away with: ✨ Practical insights to strengthen your brand communication ✨ Fresh perspectives on the science and ethics of storytelling ✨ Inspiration from Kris's deeply personal journey and professional expertise ✨ Connections with Gothenburg's international marketing and communications community
Date & Time:Wednesday, 29 October 2025 | 07:30 – 09:30 AM
Location:International House Gothenburg
Program:
- 07:30 – 08:00 Arrival, breakfast & networking
- 08:00 – 08:45 Live Interview: The Power of Storytelling in Modern Branding – Himadri Mohan with Kris Granger
- 08:45 – 09:10 Audience Q&A & Discussion
- 09:10 – 09:30 Book Signing & Informal Networking
Curious minds, professionals exploring new opportunities, and seasoned communicators alike, this gathering is for everyone who sees the power of stories to bring people together.
It’s an opportunity to share ideas, meet peers in Gothenburg’s international community, and discover how storytelling connects across cultures and careers. Step into a space where strategy meets creativity, and leave inspired to tell better stories, whether for your brand, your career, or yourself.
📩 Seats are limited and a light breakfast will be provided, so if your plans change after signing up, please write in to let us know in advance.
📬For any questions, contact us at: contact@internationalhousegothenburg.com
We look forward to seeing you there.
Registration
Date
The event begins on
The event ends on
07:30 - 09:30