Brand Communication Guidelines
Hotspot for innovation, Front-runner in sustainability, Master of collaboration
These guidelines can be used by companies and organizations wishing to market the Gothenburg region to the international business community. The aim is to increase the region's attractiveness through uniform and on-target messages.
Sweden is ranked as one of the most innovative countries in the world. Here, new developments spring from collaborations. The Gothenburg region is permeated by a creative force, bravery, and openness, which encourage everyone to get involved. The region combines advanced manufacturing industries with a constantly growing services sector and a strategically ideal location. It serves as the Nordic countries' gateway to the world. Creative business clusters have transformed the region into a global hub for mobility, technology, urban development, and life science. The innovations created here often result from cross-industry collaborations.
The story of Gothenburg,
A city always in progress, where curiosity and creativity is a driver behind our remarkable development.
The reason behind why we proudly call ourselves hotspot for innovation, front-runner in sustainability and master of collaboration
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Innovation
is one of Gothenburg's core strengths
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Sustainability
is one of Gothenburg's core strengths
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Collaboration
is one of Gothenburg's core strengths
Download the guidelines
Download the PDF for more information about the Gothenburg region's position, target groups, and strengths, all defined within a business context. The document also includes details about some of the region's key clusters and our overarching marketing messages.
Media bank
In our media bank, you’ll find videos that can be used for marketing the Gothenburg region, as well as images of our leadership team (please always credit the photographer).
You’ll also find the logos for the brands we work with, including our corporate logo and the destination brand logo.
Get in touch
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Maria Leffler
Communications and International relations Contact me about: International delegations and site visits, Communications