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Invest in Gothenburg
View over central Gothenburg in sunset

The Gothenburg way

In Gothenburg progress happens through collaboration, curiosity, and the courage to test new ideas. As a key hub within the world’s second most innovative country, Gothenburg offers a uniquely holistic environment where companies, talent, and researchers come together to drive sustainable development. 

Gothenburg is an innovation city powering advanced industries, a student city nurturing future talent, a meeting city attracting global decision‑makers, an events city that draws international stars and diverse audiences. Here, advanced industries meet a growing services sector and world‑class logistics. The region has become a global hub for mobility, technology, urban development, and life science, where breakthroughs emerge from cross‑industry collaboration. 

Invest in Gothenburg – a leading European region for innovation and sustainable growth

Gothenburg is Sweden’s second largest and fastest-growing city region. Its success is built on four core strengths - innovation, sustainability, collaboration, and a strong strategic position.

Hotspot for innovation

Gothenburg is one of Europe’s most innovative regions and Sweden’s leading hub for business research and development. 

Innovation in Gothenburg

Front-runner in sustainability

Sweden is a global leader and Gothenburg is a driving force, not least when it comes to the green transition.
 

Sustainability in Gothenburg

Master of collaboration

Collaboration is Gothenburg’s superpower and how we create impact.

Collaboration in Gothenburg

Perfectly positioned

Gothenburg is located in the heart of Scandinavia, it’s in the middle of a historic urban expansion, and is characterised by a stable economy and strong democracy.

Gothenburg's position

A place where people – and businesses – feel safe to grow

Democracy, transparency and trust in institutions are fundamental parts of Swedish society. Combined with a strong social safety net and a high level of equality, this creates stability – for individuals and for long-term investments.

In Gothenburg, there is room to grow. For ideas. For people. For companies that want to build something that lasts.

  • 1 st

    best logistics location in the Nordic region (Dagens Logistik, 2025)

  • 35 %

    of Sweden's private sector R&D investments are made in Gothenburg's county

  • 1 st

    highest concentration of engineers and natural scientists of Sweden's metropolitan regions (Statistics Sweden)

The story of Gothenburg

Every city claims to be the future, we are busy working on the present. 

Picture of Gothenburg harbour

Brand Communication Guidelines

Share Gothenburg. Would you like to promote Gothenburg to the international business community? Make use of resources and brand communication guidelines that create collective impact.

Read more about Brand Communication Guidelines
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