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Fashion, Facts & Fun

The fashion and textile industry is undergoing a profound shift as companies adapt to circular business models, new EU legislation, and rising expectations for transparency and responsibility. This transition demands collaboration, shared learning and a broad mix of perspectives – from climate and materials to working conditions, creativity and culture.

Seminar series Fashion Facts an Fun #16
FFF #16 – It’s All about cotton

What is Fashion, Facst & Fun?

Fashion, Facts & Fun is our hybrid seminar series designed to support that transformation. Each session highlights timely topics and invites voices from across Europe who are driving progress in the industry. Together, we explore challenges, emerging solutions, and inspiring examples that help businesses navigate change with greater confidence and resilience.

Here you’ll find an overview of the themes we have discussed and the speakers who have contributed to shaping the conversation so far. 

The seminar offered valuable insights into how partnerships between industry, international organisations and other stakeholders can drive real change in global supply chains. I especially valued the opportunity to learn from initiatives in Sweden and to reflect on shared challenges.
- Sara Park, Head of partnerships, advocacy and communications, Better Work, ILO, United Nations 
Sara Park, Head of partnerships, advocacy and communications, Better Work, ILO, United Nations 

Previous conversations and topics

FFF #1 – New EU legislation for fashion and textiles

A session offering a first overview of the EU’s sustainability and circularity agenda for textiles, outlining key legislative proposals and timelines. Magnus Nikkarinen from the Swedish Trade Federation provided clarity on what companies can expect and how to start preparing.

FFF #2 – Understanding producer responsibility

An exploration of what producer responsibility really means for fashion and textiles, and how upcoming EU rules may take shape in Sweden. Birgitta Losman, former government investigator, guided participants through responsibilities, implications and early preparation.

FFF #3 – Digital product passports: what we know so far

A deep dive into the upcoming digital product passport and the data requirements it will place on companies. Lisa Schwarz Bour from RISE shared insights into current developments and practical steps for preparing.

FFF #4 – The latest on producer responsibility

With textile waste collection due to become mandatory, this talk examined how responsibility will be shared and how systems may evolve. Astrid Burhöi (VGR Brussels Office), Sandra Alm (City of Gothenburg) and Birgitta Losman offered perspectives from EU, municipal and national levels.

FFF #5 – The elephant in the room: Reducing production volumes

A conversation on why significant reductions in textile production are essential and what new business models might enable the shift. Gabriella Wulff (University of Borås), Malva Carlsson (Houdini Sportswear) and Philip Warkander (fashion historian) shared perspectives on consumption, design and the cultural meaning of volume.

FFF #6 – A new fashion paradigm: Dutch New Order of Fashion

New Order of Fashion (NOOF) from Eindhoven explored how creativity, design education and collaborative learning can drive regeneration and excitement in a heavily regulated landscape. An energising conversation on staying hopeful and progressive during transition.

FFF #7 – Producer responsibility in the Netherlands

An inside look at how the Netherlands has implemented textile producer responsibility since 2023. Femke den Hartog (INretail) shared lessons learned, with contextual remarks from Sweden’s former government investigator Birgitta Losman.

FFF #8 – Materials made from textile waste

A discussion with Dr Anna Sammarco from Circulose on creating new fibres from recycled garments and scaling circular materials. Insights into brand adoption, supply chain challenges and emerging opportunities.

FFF #9 – EU legislation against greenwashing

MEP Alice Bah Kuhnke explained the upcoming EU rules defining what can legally be marketed as “green” or “sustainable”. She shared the latest negotiation updates and what the new directive will mean for fashion companies in practice.

FFF #10 – Global collaboration and local action

A session on the UK’s transformation journey and how global and local approaches intersect. Shailja explored three key areas driving change: climate and nature, circular business models and social progress.

FFF #11 – On identity, expression and belonging

Isobel Farmiloe from Dazed Studio opened the autumn season with a powerful reflection on culture, creativity and fashion’s central role in identity and belonging. She also shared insights from new research on youth culture.

FFF #12 – Lessons from France: producer responsibility in practice

An in-depth look at France’s pioneering EPR system and how regulatory ambition has translated into real change. Laura Ducoulombier (policy strategist) and Maxime Delavallée (CrushON) shared strategic and industry perspectives.

FFF #13 – The Swedish environmental protection agency on what happens next

Ahead of delivering a national mapping on textile producer responsibility, representatives from the Swedish EPA outlined their approach, reasoning and expectations for the coming years. Speakers: Petra Selander and Yvonne Augustsson.

FFF #14 – Better working conditions and transparency

Sara Park from ILO’s Better Work programme discussed what decent work looks like in practice and why social and environmental issues must be addressed together. A holistic look at supply chain transformation under the EU’s new requirements.

Spring Sessions

FFF #15 – Two experts on digital product passports for textiles

RISE shared insights from the CISUTAC and SwePass projects, offering practical examples and preparation advice, while the Swedish School of Textiles highlighted future business opportunities linked to digital product passports. Speakers included Jonas Larsson and Catrine Marchall.

FFF #16 – It’s All about cotton

Cotton Diaries, Bossa Fabrics and Nudie Jeans explored the environmental and social complexity of cotton, from farming practices to brand-level action. A multifaceted conversation on how thoughtful choices can drive real impact.

Upcoming seminars

FFF #17 – The philosophy of mending

United Repair Centre’s CEO Paul Kerssens will share how large-scale repair can shift behaviours, support storytelling and make circular fashion both viable and profitable. It will offer a reflection on repair as both a cultural mindset and a business model.

FFF #18 – End of term celebrations

A summer gathering with conversations and community, hosted in collaboration with Textile Movement Talents. Speakers and details to be announced. 

Interested in joining the fashion & textile network?

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