Maria Leffler

Do you have questions about our brands, or are you planning to visit Gothenburg with a delegation? If so, I would be happy to help.

As Head of International relations and brand communication, I work to strengthen and develop our brands while ensuring they are used consistently and correctly across all channels. A clear and cohesive brand identity helps us build trust and recognition among our customers, partners, and stakeholders.

I also lead our work with international relations and coordinate visits from delegations who want to learn more about Gothenburg and the way we work. This can range from official visits, such as ambassadors making their first courtesy call to the city, to companies exploring investment opportunities, or organisations from around the world interested in learning more about Gothenburg's strengths in sustainability, innovation, and collaboration.

Business Region Gothenburg has been my professional home for many years. During that time, I have held a variety of roles, with communication as a common thread throughout my work, from organising events to leading communication projects and supporting the development of our brands and international partnerships.