Share Gothenburg with us
When many of us talk about Gothenburg – in our own channels and in our own voices – the image of the city becomes both stronger and more credible. Together, we show what truly defines the region:
Sharing Gothenburg means telling credible, collaborative stories that reflect how the city actually works – and how your organisation is part of it.
Become an ambassador for Gothenburg
You are more than welcome to use our material in contexts where you meet an international audience. For example when presenting your company and placing it in a geographical context, attending trade fairs, or sharing content in digital channels and on social media.
When using the material, we encourage you to adapt the message and tone to your target audience. Combine our resources with your own story and show Gothenburg from your perspective. We believe that it is the diversity of voices that makes the Gothenburg brand stronger.
Choose the material that works for you
Our media bank offers resources that are easy to use. Here you will find, among other things:
- films that reflect Gothenburg’s business community, city and people
- key messages about the region’s areas of strength
- logos and visual assets
- in-depth material on strong industries – and in our knowledge bank you will find all our strengths, facts and statistics
All material can be used free of charge, provided it helps strengthen Gothenburg.
The story of Gothenburg,
A city always in progress, where curiosity and creativity is a driver behind our remarkable development.
The reason behind why we proudly call ourselves hotspot for innovation, front-runner in sustainability and master of collaboration
Communicate on brand
Being on brand does not mean saying the same things. It means sharing a common direction and core idea.
Our shared story
Gothenburg is a place where new solutions grow through collaboration. Here, sustainable transition moves from ambition to action, as business, academia and the public sector work together to solve shared challenges.
This makes Gothenburg a hotspot for innovation, a front-runner in sustainability and a master of collaboration – well positioned in a changing world.
Tone of voice
Use an open, inclusive and fact-based tone. Be credible, transparent and grounded in reality.
Highlight collaboration, long-term thinking and shared solutions – and avoid exaggerations and marketing clichés.
Gothenburg’s strength lies in what is actually being done.
Visual expression
Choose a genuine and human visual expression. Show environments where people, technology and the city meet. Avoid stereotypical or overly polished visuals.
Images should reinforce the story – not embellish it.
Adapt it to your story
- Combine our material with your own perspective
- Select content that fits your target audience
- Tell the story of Gothenburg from your organisation’s point of view
As long as the overall impression reflects Gothenburg’s values and core messages, you are on brand.
Share your story with us
Are you communicating Gothenburg in an international context? We would love to hear about it.
- Tip us off about content
- Tag us on social media
- Share good examples and collaborations
Download the guidelines
Download the PDF for more information about the Gothenburg region's position, target groups, and strengths, all defined within a business context. The document also includes details about some of the region's key clusters and our overarching marketing messages.
Hotspot for Innovation
Sweden is ranked as the second most innovative countries in the world.
Here, new developments spring from collaborations. The Gothenburg region is permeated by a creative force, bravery, and openness, which encourage everyone to get involved. The region combines advanced manufacturing industries with a constantly growing services sector and a strategically ideal location. It serves as the Nordic countries' gateway to the world.
Get in touch
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Maria Leffler
Communications and International relations Contact me about: International delegations and site visits, Communications