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EcarX to establish European HQ in Gothenburg

13 January 2021
EcarX, a developer of connected car ecosystems, has announced the establishment of its EU headquarters and product development centre in Gothenburg, Sweden. Up to 100 jobs will be created.

The Chinese-owned company, which is part-owned by the Geely Holding Group, will move into Uni3, Geely’s new campus for innovation in Gothenburg, during the first quarter of this year.

EcarX is a growing company that develops systems for connected vehicles, where it focuses on infotainment, navigation and voice control. The company is behind some of the technology used by Lynk & Co, as well as other brands part of the Geely Holding Group.

The firm’s new operations in Gothenburg are part of its global expansion strategy. Peter Rogbrant, who has a background in the automotive, technology and gaming industry, has been appointed as the managing director of the new EcarX EU.

“A lot of excellence has been achieved so far by EcarX in its four years’ development. Today EcarX has a leading position in the China market with a strong and unique ecosystem build-up, leading HMI, connectivity and infotainment area. The establishment of EcarX EU is the natural next step to continue to grow, explore new business opportunities and engage the best talents in industry,” he said in a press release.

Rogbrandt also told local newspaper Göteborgs-Posten that he expects EcarX will have 70-100 people in Gothenburg by the end of this year.


A new arena for collaboration and innovation

Construction of the new 100,000 sqm Uni 3 remains in full swing. One building is already open and all five buildings are scheduled for completion during 2022. The new campus will gather Geely’s activities in Sweden, including CEVT, Lynk & Co, Geely Sweden Holdings and Geely Design. When complete it will have space for over 3,500 people.

The whole vision of the Uni3 campus is to create an environment that attracts innovative companies from all over the world who want to locate in the technology cluster of Gothenburg. To get the EcarX new European headquarters into the campus is an addition to the ecosystem that will create synergies both for them and for the other companies who locate here. Our ambition is to build a melting pot where east meets west, and this shows the attractiveness of our campus, as well as Lindholmen and the wider Gothenburg region, says Gang Wei, CEO of Geely Innovation Centre Management AB, who runs the Uni3 campus. 

The new campus, a multi-billion kronor investment, was first announced in June 2017. Business Region Göteborg has helped to facilitate the investment by providing Geely with advice and practical support, business information, and connecting the company with relevant contacts, for example, within public authorities.

“Lindholmen is a magnet for talent and innovative companies. Geely’s new campus is yet another exciting arena for innovators and collaboration in automotive and mobility. The EcarX establishment in Uni3 is an exciting example of this,” says Joel Görsch, investment advisor for automotive at Business Region Göteborg. 

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Joel Görsch
Investment Advisor
Area of work: Automotive industry Cleantech
Area of concern: Establish and invest


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