Marie Gumabon

I lead the marketing and communications at Business Region Göteborg, with the mission to strengthen our region’s brand and elevate BRG’s offering. My role is primarily strategic, but text, imagery, and the core craft of communication remain close to my heart.

With over 30 years of experience, my background spans global industry, the public sector, and the agency world. I have navigated everything from brand strategies and crisis communication to creative concepts—a foundation that allows me to balance structured logic with ideas that drive change.

Feel free to reach out if you have questions regarding branding, place marketing, press, digital channels, or the strategic direction of our mission. We have an entire team of communicators at BRG; while specific responsibilities are delegated, I maintain the big picture and will make sure you connect with the right person.

Current focus: Positioning Gothenburg internationally and strengthening business engagement in that narrative, including our work through the Gothenburg Network (Gothenburgnätverket).