Willingness to pay

Pricing is one of the most fundamental and most underestimated challenges in building a SaaS business. What are customers actually willing to pay, and why?

In this Founder Series session, three founders share their real experiences navigating pricing decisions and open it up for honest conversation with the room.
 

Founder #1 Henrik Skagerlind Fasth, Co-founder Lumoo

Lumoo is an AI-powered platform reshaping how fashion, sport, and retail brands visualize and sell their products. As a former elite athlete, Henrik brings the same competitive drive to business, channeling it into a career at the forefront of commercializing technology.

Before founding Lumoo, he held roles at leading tech companies including Bambora and Visiba Care. Today, he's focused on taking Lumoo to a global stage as the leading AI visualization solution for fashion and retail.
 

Founder #2 Jonas Karles, co-founder Devotion Ventures

Jonas Karles founded Minna Technologies ten years ago, a company he successfully scaled and sold to Mastercard in October 2024 for SEK 770 million. Over the past two years, he has built 13 companies through his venture studio, generating a combined turnover of more than SEK 45 million. With leading roles in sales, product, and change management, Jonas has consistently demonstrated how to turn challenges into concrete business opportunities.
 

Founder #3 - to be revealed!

Gothenburg Tech Week is a non-profit organisation. The ticket price covers our venue and food costs, ensuring we can keep bringing the community together in a welcoming space. Every krona goes directly into making the event happen. Please note that registration is binding.

For SaaS founders who want to get their pricing right.