Great Tech. But Does Your Message Get Through?

Great products and great technology are not always enough. As a tech company grows, its communication needs to keep pace – so that customers, future employees and investors understand what you do, why it matters and why they should choose you.

Together with Nara Communications, Business Region Göteborg invites startups and scaleups to an open talk on how clearer communication and greater visibility can strengthen your company as you take the next step – particularly when expanding into new and international markets.

During the talk, Alicia Baines, Head of Client Services at Nara Communications, will share practical insights into how tech companies can sharpen their communication with three crucial audiences: customers, talent and investors. She will also address common misconceptions and pitfalls that can prevent even a strong offering from getting through.

The talk will be followed by 20 minutes of Q&A and discussion.

Want to take your company's communication further? Apply for the workshop

Following the open talk, 10–15 selected companies will have the opportunity to stay for lunch and an in-depth workshop with Alicia. Here, the focus shifts from inspiration to your own company and the specific communication challenge you are facing.

The workshop is aimed at startups and scaleups that have already started working actively with their communication and are ready to take the next step – whether that means sharpening their positioning, adapting their messaging for international audiences or communicating more effectively with customers, talent and investors.

To take part in the workshop, you need to apply for one of the 10–15 available places.

In your application, you will be asked to briefly describe where your company is today and the specific communication challenge you would like to work on. The application deadline for the workshop is 26 October.