Retail

Vallgatan 12
Frida Winter/Göteborg & Co
Tredje Långgatan
Frida Winter/Göteborg & Co
Vallgatan
Frida Winter/Göteborg & Co
Person shopping in Gothenburg
Frida Winter/Business Region Göteborg

Gothenburg is one of the most rapidly expanding regions in Europe and the leading hub for logistics and transport in Scandinavia. Here you can access a growing market of sophisticated early-adopters with strong purchasing power.

41
k
employees in retail
104
bn
annual retail sales (SEK)
65
k
annual retail spending per person (SEK)

Since the turn of the millennium, Gothenburg has been an important driver of growth in Sweden. With a thriving business environment and an exciting urban transformation underway, Sweden’s second city is attracting people and companies like never before.

Gant, Chanel Beauty, Arket, Tesla, Sephora and Joe & the Juice are just a few of the global brands that have recently set up shop in the region. Gothenburg is also the birthplace of fashion brands like Nudie Jeans, Monki, Elvine, Dr Denim and Twist & Tango, while major Swedish chains MQ, Lindex and KappAhl all have their headquarters in the city.

1
st
Most sustainable destination (Global Destination Sustainability Index, 2019)
1
st
Most sociable city (Hostel World, 2017)
AN ATTRACTIVE shopping and tourism destination

Gothenburg holds a strong position as an event city and is an ever-growing destination for both business and leisure tourists. In 2018, turnover from tourism rose to SEK 21 billion - and this is helping drive growth in Gothenburg's retail industry. Norwegians, Germans, Brits, Americans, Danes and Chinese people are the region's most frequent international visitors. 

 

Why Gothenburg?
  • Top-performing regional economy
  • Strong population growth
  • Leading logistics hub
  • Consumers with high purchasing power 
  • Renowned early adopters and an ideal test market
  • An attractive and growing shopping and event destination
  • Retail developments are underway
    Galleria in Mölndal, Gothenburg

    Retail Guide 2020/21

    This guide charts retail opportunities in Sweden’s three largest city regions and provides facts and interactive maps about the Swedish market, consumers and key retail areas.
    Access the publication
    WE ARE HERE TO HELP

    If you are considering establishing or expanding in Gothenburg, our team of local advisors can provide you with information, contacts and advice, based entirely on your needs. Our services are available free of charge and in full confidentiality. Contact us today.

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