Retail

Since the turn of the millennium, Gothenburg has been an important driver of growth in Sweden. With a thriving business environment and an exciting urban transformation underway, Sweden’s second city is attracting people and companies like never before.

Gant, Chanel Beauty, Arket, Tesla, Sephora and Joe & the Juice are just a few of the global brands that have recently set up shop in the region. Gothenburg is also the birthplace of fashion brands like Nudie Jeans, Monki, Elvine, Dr Denim and Twist & Tango, while major Swedish chains MQ, Lindex and KappAhl all have their headquarters in the city.

AN ATTRACTIVE shopping and tourism destination

Gothenburg holds a strong position as an event city and is an ever-growing destination for both business and leisure tourists. In 2018, turnover from tourism rose to SEK 21 billion - and this is helping drive growth in Gothenburg's retail industry. Norwegians, Germans, Brits, Americans, Danes and Chinese people are the region's most frequent international visitors. 

Why Gothenburg?

• Top-performing regional economy
• Strong population growth
• Leading logistics hub
• Consumers with high purchasing power 
• Renowned early adopters and an ideal test market
• An attractive and growing shopping and event destination
• Retail developments are underway