Gothenburg tops attractive city ranking for Swedish talent

People cycling in Vasastaden in central Gothenburg
Photo: Happy Visuals/Göteborg & Co

Gothenburg is the most attractive city in Sweden for today’s and tommorrow’s qualified workforce, shows a new report, Talent City Index Sweden. Safety and a more welcoming atmosphere were a few of the reasons Gothenburg was placed ahead of the Swedish capital.

The report comes from Future Place Leadership, a place branding Swedish consultancy company. It is based on surveys of 2,136 people in Sweden, between the age of 20 and 45, who have either started or completed a post-secondary education within economics, IT/data specialists, health care, engineering, social sciences, literature, natural sciences and law. The majority held an academic degree.

Gothenburg was placed at the top of the list ahead of Stockholm, with a significant gap to the next ranked cities Malmö, Uppsala, Lund and Gotland. 

“We are delighted by the results here, it clearly shows the attractiveness of Gothenburg to talent as a place to live and work,” says Patrik Andersson, CEO at Business Region Göteborg.  
According to the authors of the report, Gothenburg is viewed as a safer city to live in compared to Stockholm. It also has a more welcoming atmosphere, is more family-friendly, is closer to nature and is more affordable than the Swedish capital. 

Gothenburg was the preferred choice among all profession categories, excluding social sciences.

“Gothenburg’s business environment has been flourishing during the past 10 years, with economic growth five times higher than that of EMU countries* and nearly 50% higher than Sweden as a whole. The unemployment rate is the lowest among Swedish metropolitan regions. Businesses also invest more in R&D in Gothenburg’s county than anywhere else in Sweden, and this creates future jobs,” says Patrik Andersson.

The full report in Swedish and a summary in English is available here: Talent City Index Sweden


* EMU, the European Monetary Union, is an alliance of the 20 European states that belong to the European Union and have introduced a common currency, the euro.