Retail

Gothenburg is one of the most rapidly expanding regions in Europe and the leading hub for logistics and transport in Scandinavia. Here you can access a growing market of sophisticated early adopters with strong purchasing power. 

Retail sales an important growth engine

Since the turn of the millennium, Gothenburg has been an important driver of growth in Sweden with a thriving business environment and an exciting urban transformation underway. Many of the development projects are in optimal city locations and commercial space is also being built in large volumes across the Gothenburg region. Sweden’s second city is attracting people and companies like never before. 

Retail sales are an important growth engine for the Gothenburg region. Uniqlo, Under Armour, Henri-Lloyd, Normal, Chanel Beauty, Arket, Tesla, Superdry, Sephora and Joe & the Juice are just a few of the global brands that have opened stores in the region over the passing years. Gothenburg is also the birthplace of fashion brands like Nudie Jeans, Monki, Elvine, Dr Denim and Twist & Tango, while major Swedish chains MQ, Lindex and KappAhl all have their headquarters in the city.

An attractive shopping and tourism destination 

Gothenburg holds a strong position as an event city and the region is proactively working on drawing in even more visitors, for both business and leisure once the international travel returns. The mixture of small independent shops, international stores and large malls makes Gothenburg an attractive destination for shopping. Norwegians, Germans, Brits, Danes and Chinese people are usually the region's most frequent international visitors.